Course:5: Access and Outreach
Lesson:Lesson 2: Getting the Word Out
Topic:Know Your Audience

Know Your Audience

You have acquired, arranged, described, and preserved some terrific historical records. Now how do you get the word out so people know what you have?

Before you start getting the word out, you have to know who your audience is. Who are the people that would find your collections useful? We discussed your audience in Course 2 when you drafted a collection policy. Go back now and take a look at how you defined your audience in that exercise. Are you happy with what you came up with? Does it need to be revised a bit? If it does, take a few minutes to do that now.

Now consider both your audience and your collections. Do you have records that would be particularly interesting to a specific group of people? Census records that genealogists could use? Photograph collections that school groups could use? Map collections that owners of historic houses would find useful?  

people collage
Who will find your collections useful?