Re: Focus groups

Janet Cavanagh (cavanagh@mail2.nai.net)
Mon, 11 Aug 1997 20:00:53 -0400

Date: Mon, 11 Aug 1997 20:00:53 -0400
Message-Id: <199708120006.UAA29864@mail2.nai.net>
From: "Janet Cavanagh" <cavanagh@mail2.nai.net>
To: Multiple recipients of list <conntech>
Subject: Re: Focus groups

Focus groups, from the Gospel according to Dilbert. 


" You can use Focus Groups to narrow the range of your research.  Focus
Groups are people who are selected on the basis of their inexplicable free
time and their common love of free sandwiches.  They are put  in a room and
led through a series of questions by a trained moderator."    

	Scott Adams.  "The Dilbert Principle: A Cubicles Eye View of Bosses,
Meetings, Management Fads and Other Workplace Afflictions."   New York:
HarperBusiness, 1996.  p. 139


Janet Cavanagh
56B Prospect Street
Stafford Springs, CT 06076

cavanagh@mail2.nai.net

860-684-5483

----------
> From: sufflib@tiac.net
> To: Multiple recipients of list <conntech>
> Subject: Re: Focus groups
> Date: Sunday, August 10, 1997 5:24 PM
> 
> 
> Has any library tried the so-called CUSTOMER PANEL approach?  From what I
> understand it's like a Focus Group except that participants meet on a
> regular basis over a number of months.  Apparently this allows for
> full-picture solutions. 
> 
> Joe Cadieux
> Kent Memorial Library, Suffield, CT
> 
> At 05:56 PM 7/28/97 -0400, you wrote:
> >focus groups were a great way 
> >for me to meet people and learn how they felt about the library. [snip]
> >We are planning to hold focus groups again.
> 
> >Laurel Goodgion
> >Portland Library
> 
>